This statement can differentiate you from other businesses and entrepreneurs in your space. July 16, 2019 2 min read Opinions expressed by Entrepreneu
This statement can differentiate you from other businesses and entrepreneurs in your space.
July 16, 2019 2 min read
Opinions expressed by Entrepreneur contributors are their own.
As an entrepreneur, it can be helpful to create a personal ethics statement. A personal ethics statement is an assertion that defines your core ethical values and beliefs. It also delivers a strong testimonial about your code of conduct when dealing with people.
This statement can differentiate you from other businesses and entrepreneurs in your space. It should include information regarding your position on honesty and be reflective of how you interact with others. You can use your personal ethics statement or video on your website or when speaking with clients.
When you create it, you should include information about your fundamental beliefs, opinions and values. Your statement will give potential customers some insight into what it’s like to do business with you. You should also talk about anything that’s happened in your life that has impacted your ethical stance. Were you wronged in the past or affected by some injustice you witnessed? How did that shape and define you?
Remember that you’re basically telling clients why it’s better to do business with you than other entrepreneurs and communicating what you value as a person. Give creating a personal ethics statement a try. It’s a wonderful exercise and can provide value to your customers.
Need some help with this, or have other questions? Book a consulting session with me on Entrepreneur’s Ask an Expert platform. My schedule is always up to date, and you can even record the meeting if you’d like. Hope to speak with you soon!
This article is from Entrepreneur.com