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Why You Should Expect Your Business to Become Obsolete

Why You Should Expect Your Business to Become Obsolete

In fact, you should expect your way of business to become obsolete. This may be the very best way to have the best long-term success. There are a fe

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In fact, you should expect your way of business to become obsolete. This may be the very best way to have the best long-term success. There are a few reasons why.

You put serving above execution

If you were an early enough adopter, then you remember when Netflix only did DVDs. I remember joining in the early ’00s, back when I was in Chicago and loved the idea of not having to trek to my nearby Blockbuster in the cold for movies.

We wouldn’t care if it came on a broadband stream, on a DVD or on a laserdisc. What we cared about was easily watching a movie without having to leave our house. So, Netflix didn’t care.

Netflix realized it was a entertainment distribution company, not a DVD company.

You spend energy embracing the change rather than fighting it

The platforms are going to keep changing. That’s what we’re in it for: The chance to surf it, the chance to create something new, because the very destruction that made it hard to figure out what’s next is what opened the door to let us figure out what’s going to happen next.

In other words, that cycle of turning things obsolete afforded you the opportunity to do the very thing you want to defend. You can be one fighting for a faster horse, or you can be the one getting ready for the motorized vehicle. Both approaches take the same amount of energy.

You commit to what is timeless

Ironically, recognizing that your approach won’t always be en vogue can help you create a timeless connection with your audience.

It is wiser to trust the market cycles to do just that: cycle. Staying steadfast to your particular thing actually builds more security than hopping from trend to trend, as you build momentum, you build reputation, and you build community based on that very thing you care most about.

Having a clear intention will never go out of style, even if the platform in which you do it changes.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

This article is from Inc.com

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