fbpx

WordPress VIP Buying Parse.ly

WordPress VIP Buying Parse.ly

Companies use platforms like WordPress VIP to publish and manage articles and other content online. Photo: Jaap Arriens/NurPhoto/Zuma Press

Google Pursues Plan to Remove Third-Party Cookies
Regeneron’s antibody cocktail effective in preventing Covid-19
5 things to know about ‘Bridgerton’ star Regé-Jean Page ahead of his ‘SNL’ debut

Companies use platforms like WordPress VIP to publish and manage articles and other content online.

Photo: Jaap Arriens/NurPhoto/Zuma Press

WordPress VIP is buying content analytics company Parse.ly in a move aimed at boosting its customers’ access to information on how their content performs on social media.

WordPress VIP, which is owned by Automattic Inc., didn’t disclose the terms of the deal, but Automattic Chief Executive Matt Mullenweg said in an interview that the deal is Automattic’s largest by cost and revenue. Automattic is also the parent of media platforms Tumblr and Longreads.

More Deals & Deal Makers News

Companies use platforms like WordPress VIP to publish and manage articles and other content online. The platform can cost companies anywhere from $25,000 a year into seven figures. Automattic also owns blogging site WordPress.com.

The deal will allow customers of WordPress VIP to access data analytics from Parse.ly, whose customers include organizations like the National Basketball Association and Bloomberg. Parse.ly’s customers can see how many people are viewing their content.

Parse.ly customers will gain access to WordPress VIP’s platform.

In adding Parse.ly, WordPress VIP’s customers combined will total around 800, more than half of which will be from Parse.ly, WordPress VIP CEO Nick Gernert said in an interview. Mr. Gernert will run the combined company and the founders of Parse.ly, Andrew Montalenti and Sachin Kamdar, are now a part of WordPress VIP, the company said. Mr. Montalenti will run product and Mr. Kamdar will be head of Parse.ly’s go-to-market strategy, WordPress VIP said.

The deal closes on Monday, a spokesman said in an email.

Write to Allison Prang at [email protected]

Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

This post first appeared on wsj.com

Do You Enjoy This Article?
Sign up for our newsletter and receive FREE access to download SuccessDigest Digital Weekly Edition for attainment of your financial freedom in the new digital economy!

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

COMMENTS

WORDPRESS: 0
DISQUS:
%d bloggers like this: