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Retailers Cut Back on Choices; ‘We Don’t Need Three Types of Red’

Retailers Cut Back on Choices; ‘We Don’t Need Three Types of Red’

Coach is cutting its handbag styles by half. Bed Bath & Beyond is reducing its can opener selection by two-thirds. Kohl’s is culling its towel off

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Coach is cutting its handbag styles by half. Bed Bath & Beyond is reducing its can opener selection by two-thirds. Kohl’s is culling its towel offerings by nearly a fifth.

Retailers ramped up choices in recent decades as the internet created a so-called endless aisle that freed them from the space constraints of physical stores, according to analysts and industry executives. They tried to capitalize on the shift toward personalization with a desire to please everyone and added variety to tempt people to buy items they didn’t…

This post first appeared on wsj.com

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